What is a 'Tiffany' Rolex?

"Tiffany Rolex" can have two different meanings, depending on the context:

1. Vintage Rolex dials co-branded with Tiffany & Co.:

In the 1950s and 1960s, Rolex had a partnership with the luxury jewelry retailer Tiffany & Co., allowing them to add their logo to the dials of specific Rolex watches sold in their stores.
These co-branded dials usually featured the "Tiffany & Co." logo discreetly printed beneath the Rolex logo or on the dial periphery.
Adding the Tiffany name increased the prestige and desirability of the watches within the US market, making them highly collectible today.
Examples include Day-Date, Datejust, and Oyster Perpetual models with the Tiffany signature.

2. Rolex watches purchased from Tiffany & Co.:

More broadly, some people might refer to any Rolex watch bought from a Tiffany & Co. boutique as a "Tiffany Rolex."
This doesn't necessarily imply any special modifications or co-branding, simply reflecting the point of purchase.
It might be relevant for collectors seeking specific box and paperwork from Tiffany & Co.

Understanding the context is crucial:

When someone mentions a "Tiffany Rolex," ask for clarification to determine if they're referring to the co-branded dials or simply the purchase origin.
Co-branded Tiffany dials significantly increase the value and collector appeal of a Rolex, while watches simply bought from Tiffany might not have any added value compared to those bought from authorized Rolex retailers.