What is a 'Starbucks' Rolex?

The "Starbucks" Rolex is another unofficial but widely used nickname given to a specific model within the Rolex Submariner line:

Rolex Submariner Date Ref. 126610LV (2022-present): This watch features a striking green Cerachrom bezel, reminiscent of the iconic Starbucks logo color, hence the nickname. The rest of the watch stays true to the classic Submariner design with a black dial, luminescent hour markers, and a stainless steel case and bracelet.

Here's why the "Starbucks" Rolex has gained so much attention:

• Unique green bezel: The vibrant green color stands out from the typical black or blue bezels found on most Submariners, making it a bold and eye-catching statement piece.
• Limited availability: Like many popular Rolex models, the "Starbucks" is produced in limited quantities, creating a sense of exclusivity and driving up its desirability.
• Association with a global brand: The connection to Starbucks, a widely recognized and beloved brand, adds an extra layer of intrigue and appeal to the watch.

However, it's important to note that the "Starbucks" nickname is not officially used by Rolex, and the watch retains its official model number (Ref. 126610LV) in all marketing and documentation.

It's also worth mentioning that the "Starbucks" nickname isn't universally loved by all Rolex enthusiasts. Some purists prefer the classic black or blue bezels and feel the green doesn't blend well with the traditional Submariner design.

Regardless of your opinion on the nickname, the "Starbucks" Rolex undoubtedly stands out as a unique and desirable timepiece within the Submariner collection. Its bold color, limited availability, and association with a global brand all contribute to its popularity and make it a sought-after watch for collectors and enthusiasts alike.

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